Information System of Air Asia

2. Information System of Air Asia Information systems are implemented within an organization for the purpose of improving the effectiveness and efficiency of that organization. Capabilities of the information system and characteristics of the organization, its work systems, its people, and its development and implementation methodologies together determine the extent to which that purpose is achieved. Air Asia has carry out three type of information system such as yield management system (YMS), customer reservation system (CRS), and enterprise resource planning (ERP) system. This system make Air Asia more effective and efficiency and possibly able to reduce the cost and eliminated inefficiency in their business. 2. 1 Field Management System (YMS) Yield management system as revenue management system it understands, anticipates, and reacts to the behavior of customer to maximize revenues for the organization. In this system, Air Asia used it to takes into account the operating costs and aids Air Asia to optimizes price and allocate capacity to maximize expected revenues. Air Asia has done two level of optimization that is Seat and Route. For Seat is considered an opportunity to maximize revenue. Seats are available at various prices in different time. A reservation done at a later date will be charged more than the one done earlier (for the same seat). Next is Route, Route is the adjustment of price through a demand when the demand is higher compared to other. The effective method however is to combine these two levels for all flights, all routes so that both the seat and the route are effectively priced for all the flights. Air Asia can more understand the behavior of customer and offering the effectives and efficiency strategy. It also can allocate capacity to maximize the expected revenue. Air Asia can make efficiency to know their customer using IT technology with lowest cost by using this system. 2. 2 Customer Reservation System (CRS) Customer Reservation System is the second system that Air Asia implemented. It is an integrated web-based reservation and inventory system. It is includes Internet, call center, airport departure control. It also a direct sales engine that effectively eliminates the travel agents and the sales commissions that need to be paid to them. By using this system, Air Asia can reduce the cost and eliminates the travel agents and the sales commission to pay them. After that, this system are very customer friendly because the entire customer if want to buy or make a reservation a ticket directly via online, and no need to come to the ticket counter. In conclusion, by using this system effectively, efficiency, customer satisfaction, fast and secure in buying a ticket already met. It means the lowest cost can possibly achieve. 2. 3 Enterprise Resource Planning System (ERP) The last system that Air Asia used in maximized IT to meet the lowest cost during their business activities is the implementation of enterprise resource system (ERP). ERP can represent a comprehensive software approach to support decisions concurrent with planning and controlling the business. ERP is the system that integrated comprehensive software to make the information technology system more effectively and efficiently. By implementing this package, Air Asia is looking to successfully maintain process integrity, reduce financial month-end closing processing times, and speed up reporting and data retrieval processes. In addition, it is a system focusing on capturing transactions in daily operations and helping Air Asia to save its operational costs as well as to increase the efficiency and integrity in its operation. REFERENCE http://itsaboutmymot. wordpress. com/2009/08/31/the-airasia-company-strategic-management-%E2%80%9C-how-airasia-can-be-a-leader-in-the-lowest-cost-carrier-in-the-airplane-industry%E2%80%9D/

Flowers for Algernon

Charlie's disability to communicate with people Isolated him as a person and leads to him being left out of society. Charlie's lack of vocabulary and ability to communicate at a high degree due to his mental disability is the cause of many issues that happen to him. Charlie, understanding his own mental capabilities, wants to intellectually grow, â€Å"while they [work] they start to talk about things like god or about politics, I want to talk like that† (Keyes 15). Charlie's struggle to articulate ideas with others eaves Charlie vulnerable to social injustice, where Charlie is isolated from society.Consequently, Charlie becomes mentally stressed because he is not permitted into society. This saddening issue for Charlie leaves him thinking, â€Å"If you are smart you can have lots of friends to talk to and you never get lonely by yourself all the time,† (Keyes 15) referring to himself because he is alone. His misunderstanding of friendship makes him think that the only way of having friends is by being smart, when he tries to talk smart he is still a reject from society. Charlie is alienated from he rest of society and is being mistreated for the lone reason of not being able to properly communicate with his peers.Furthermore, Charlie's struggle to comprehend information in relation to its context leaves him sensitive to being mistreated and misused. Charlie neglects the fact that he is being made fun of, but thinks they are laughing with him, as friends. Charlie at work is being used as the punch line of a joke, â€Å"Carp [says] hey look where Charlie [has] his [operation], what did they do, put some brains in. Then Frank [says] Charlie, did you open a door the hard way, they make] me laugh, they are my friends and they like me. (Keyes 22) Charlie Is blind of the fact that they are not his friends and they are making fun of him, and taking advantage of his mental disability. As a result, Charlie's disability to comprehend between true or false and right from wrong, Is used against him to take advantage of his Innocent character. Charlie's goal Is to become smart, to be accepted In society, and for this reason Charlie volunteers to be the test subject of an experiment to create a medicine that will Increase the Intelligence of the patient.Professor Newer, he scientist In charge of the experiment tries to please Charlie, â€Å"he said that means [l am] doing something grate for science and I'll be famous and my name will go down in the books. I don't care so much about being famous. I just want to be smart attempts to impress Charlie with promises of fame and great contributions to science reveal his true motivations, it is Newer who wants his name to go down in the books, not Charlie. For the reason that Charlie cannot make his own decisions properly or understand the severity of the experiment, he is being used for an experiment that is o bring fame and fortune to the scientist.Charlie's disability to comprehend what is happening clearly, he is being taken advantage of through unethical use of medical experimentation which is a social injustice that happens to Charlie. Moreover, Charlie struggles to interact with society suitably due to his past experiences, which show the injustice that is shown to him at a younger age. Charlie grew up in a strict family where respecting women are a big thing, Charlie experiences a sexual arousal when he sees a women.For natural reasons Charlie gets an erection where his mom seawards that it happens, â€Å"he can't read and write, but he knows enough not to look at a girl that way. I'll beat that filthy mind out of him,† (Keyes 112) and she traumatized him to a very high degree. Charlie's mom prevents any sexual thoughts coming to Charlie's mind and scares him from ever thinking of it. Charlie is a victim of malpractice a a very young age for a reason that cannot be punished upon because it is a natural behavior. Evidently, Charlie struggles at an older age to create a strong relationship because of the fear his mom put into him.However, Charlie after the successful operation falls in love with his teacher. They are very close and start to form a sexual relationship, but Charlie is still petrified by is mothers abuse, â€Å"l [know] what she [is] doing, she [is] kissing me, it started, I felt nausea. I turned away, she said, I [cannot] do this anymore, and left. † (Keyes 113) Alice is not accepting the past events causing Charlie's reaction and is being unfair. Charlie's past events and memories force him to interact with society differently from others, where he is not being treated unjustly in a relationship.Charlie's mistreatment due to his immunization and comprehension disability causes him to struggle interacting with society. Firstly, Charlie's weakness in communication unjustly isolates him from society where he is lonely and struggles to make friends. Secondly, Charlie's incapacity of understanding general conversation makes him vulnerable to be victimized and used as others please. Finally, Charlie fears of forming a sexual relationship because of his traumatized past. Even being able to live both the intellectual and mentally disabled life Charlie still faces the difficulties of social injustice.

Movie report Essay Example | Topics and Well Written Essays - 1500 words

Movie report - Essay Example The sacrifices of the Jesuits in the movie closely mirror the life that Jesus lived in the Bible. â€Å"The Mission† is a movie written by Robert Bolt and directed by Roland Joffe. Produced by Fernando Ghia and David Puttnam, it stars Jeremy Irons as Father Gabriel, the head of the Jesuit mission, Robert de Niro as a former Spanish slaver who becomes a Jesuit, Liam Neeson as a young Jesuit, Ray McAnally as the Spanish cardinal sent by the Catholic Pope to look into the Jesuit missions, and Chuck Low as the Spanish Governor Cabeza who led the Spanish troops to attack the Guaranis. The setting of the story is in the 1970s. The movie’s historical background suggests that under the Treaty of Madrid, the Portuguese were given the power to take over the Guarani community, which at that time was run by Jesuit missionaries. The natives themselves resisted and many died including the Jesuit missionaries headed by Father Gabriel. The introduction presents an example of how the Je suits risk their lives in their mission to convert non-Christians. The scene in which one priest is salvaged by tying him to a cross and letting him run down through the Iguazu falls depicts how cruel the Guaranis could be towards the missionaries. In fact, history recounts Jesuit missionaries in different countries who died for their belief. Martinez (73) reports the death of eight missionary Jesuit priests in an attack in Mexico. Tylenda (372), Butler (68) and Molinari (26) also report the sacrifices of the Jesuit missionaries in different parts of the world especially in Japan, China and Southern America. The scene in which Fr. Gabriel plays his oboe in a river illustrates the courage and determination that Jesuits should possess in order to enter the mission. This is despite the death of the other missionary priest in the falls. Fr. Gabriel plays his instrument to capture the hearts of the Guaranis. Soaked in the river, he positions himself on a rock and plays his oboe until the Guaranis pay attention to him and ask him to come with them. Fr. Gabriel uses music to communicate and bring peace to the people because that is the only way to communicate with them. In sending his disciples, Jesus did not mention the use of music but he equipped them with different languages in order to spread the Word. On the part of the Jesuits, music serves as the way to capture the hearts of the people. In the latter part, we see the people singing in harmony, a scene that touches even the heart of Cardinal Altamirano. This shows the strategy of the Jesuits in converting non-believers. The music of Fr. Gabriel communicates peace and harmony with the people. Until now, Jesuits are known for the beautiful music they make, which one can hear from mass in Catholic churches. The movie also sets the example on how the Jesuit missionaries deny themselves of material pleasures in life. Mendoza, the Spanish slaver, leaves his armor and other personal belongings behind when he follows Fr. Gabriel. The scene is momentous because leaving his sack signifies Mendoza’s preparedness to enter the mission by denying his personal needs and embracing the missionary life. It is also in this scene that the Jesuits and the Guaranis welcome him as their brother. Based on his reaction, Mendoza experiences true happiness and finds relief from the pain caused by his

Petro-Canada's Total Compensation Strategy and Program Research Paper

Petro-Canada's Total Compensation Strategy and Program - Research Paper Example So, the creation of petro Canada was a part of his dream of self-sufficient Canada. The creation of the petro Canada goes back to the year 1973 when the world found Arabs having huge reservoirs of oil were badly engaged in the bloody wars and the prices of oil went to the sky (Forster, 1993). The province of Canada, Alberta had plenty of the oil reserves which were controlled by an American corporation. This was the time when the Chinese president and the opposition felt the sheer need of the time of establishing a Canadian corporation which could control major part of the oil trade. The resident wanted the American corporation to spend more amount of the oil supply to Canada and les to be the states of America while the business was going on reverse. So, 1975 was the year of birth of the Canadian corporation petro Canada. This angered the western world (Greene, 2010). The company kept on working as the one of the Canada’ s largest corporation and fulfilling almost 40% of the Canadian domestic and industrial needs. The idea of the petro Canadian as a powerful tool however was not liked by the liberals who were against the establishment of the corporation and wanted to sell it off (IGI, 2009). 1988 was an important year in the history of the petro Canada; it was the time when the government tried to represent the corporation as a symbol of the Canadian nationalism though Olympic bid. This was the high time for the petro Canada to get popular inside and outside Canada. With the coming years, the corporation made its grounds firm by purchasing few of the world’s famous oil brands and suppliers however the services of oil and gas refinery were got by British Petroleum Canada (Forster, 1993). 1980 was the year of the changing history of petro Canada. This was the time when liberals came in power and with their authority in the government, the energy issue was raised. They stopped the idea of making petro Canada as a symbol of Canadian nationalism and m ade it just to compete with the oil companies in private sector (Shields, 2007). Soon the corporation saw its deterioration and the government decided to privatize petro Canada. In 1991 the shares were sold in the open market while keeping 19% in the company. The shares price fell dramatically and the company suffered a drastic loss with many employees being laid off (Forster, 1993). In 2009, it was merged with Suncor and now it is owned by it while the brand is used nationwide. It has owned refineries in Quebec, Alberta and Montreal. Its major projects were White Rose, Hibernia and Terra Nova (IGI, 2011). It was 2006 when the company decided to enter in the mobile market and launched a prepaid service known as Petro Canada Mobility. In 2009, it decided to open fast food restaurants and provided the services of car wash with drive thru. Its offered services also include car repair service which is known as Certigard Car Repair. The Suncor ownership has surely brought a changed envir onment while entering in the open race of competition and brings the services to increase its customer market. Petro Canada has though been privatized yet it still symbolizes the Chinese president’s dream of all being independent (Greene, 2010). Petro-Canada For entry level positions Like any other company, the level of

Fainel exam Essay Example | Topics and Well Written Essays - 250 words

Fainel exam - Essay Example It is a house built of wood and it stands out as a brow house ext to a wall made of stones. Textures and window is a painting in a natural setting. It is a window which is next to a garden something common in most homes. It is presented in a very natural way using ordinary colors to make the painting familiar to the viewer. Antiquities angel is a painting reflecting the face of an antiquity shop. The different forms of antiquities one can find in such shops such as drum gives the painting its identity. Conclusively, Elizabeth Ann has stated that her work shows fragmented reality. She is inspired by music, sound, pieces and bits of manmade and natural forms of nature. With the use of light, color, and shadow she forms her paintings to represent nature around her. Use of logic in a dream world makes her paintings unique and exceptional. Gathering images from the real world, and putting them together in creative ways has ensured that her work is relevant in the modern contemporary

Were agency problems responsible for the bankruptcy of Lehman brothers Dissertation

Were agency problems responsible for the bankruptcy of Lehman brothers in 2008 - Dissertation Example However, such event took place even after repeated assurances made by the chief executives of the company mentioning their claim that Lehman Brothers was financially sound, had high liquidity levels and the leverage was present at manageable levels. The fallout of this Wall Street financial institution resulted in shattering of the consumer confidence during a fragile time in the financial market. Soon after the collapse of Lehman Brothers, a lot of decisions taken by it were found to be questionable. This study entails with finding the reasons behind the fallout of Lehman Brothers. This research study would try to find out the possible causes behind such a historic event that took place in United States which had a significant impact not only in the country but worldwide. Lehman Brothers was founded in the year 1850 and was headquartered at New York, United States. Lehman Brothers was considered to be one of the most prominent investment banks in the world and was engaged in the business of providing financial services to governments, municipalities and corporations worldwide. It became one of the largest underwriters of United States mortgage bonds (Onaran, 2008). Apart from offering services related to investment banking, Lehman Brothers was also involved in business activities corresponding to selling and buying of US treasuries and they were the primary dealers. It has been believed that the abolition of Glass-Steagall Act marked the beginning of Lehman Brothers’ demise. This landmark legislative act which was institutional since the Great Depression helped in separating the interests of commercial and investment banks and thus prevented it to have competition between them (Fox, 2009). It also helped to protect the balance sheets of the com mercial and investment banks to by allowing them to focus on the business transactions that they used to manage in the best possible way. The investment banks were typically meant to maintain highly liquid assets in their portfolios. On the other hand commercial banks were meant to handle the portfolios that were highly capital intensive in nature including corporate or real estate investments. In addition to this, the Glass-Steagall Act helped insulating the company from collapsing in case of the failure of one of the sectors by preventing similar

Compulsive sexual behavior to avoid memories of combat Research Paper

Compulsive sexual behavior to avoid memories of combat - Research Paper Example The case study is based on Jim, a soldier who served Marine combat duty in Iraq. He is twenty three years old and a Caucasian male. He is married and has a son. Howard (2007) is part of a team that provided a comprehensive treatment for Jim’s addiction and emotional problems. He collected qualitative data from Jim through counseling sessions. Findings showed that combat experience produced traumatic experiences for Jim, which resulted to his emotional and relationship problems. At the same time, Jim went through problems at home, which reinforced his need to escape his pain. Howard (2007) stressed that Jim self-medicated through the use of pornography, which became a sexually compulsive behavior. His sex addiction became a source of immediate temporary happiness that numbed him to pain. Howard (2007) also described the addiction cycle. Then, he recommended measures that can deal with the diverse components of addiction. He emphasized the importance of treating trauma, not just the addiction, through a systemic approach, which includes the wife/partner in the healing process. Howard (2007) concluded that sexually compulsive behavior can be an escape route for other traumatic experiences, such as rape and events of terrorism. ... The military sampling includes soldiers who are deployed or have come from deployment. Anderson (2010) explained how technology assisted the ease of developing pornography addiction. He interviewed Navy Lt. Michael Howard, a licensed therapist and chaplain, who has a specialty in sex addiction. Howard stated that twenty percent is a conservative estimation for soldiers who are addicted to porn. Anderson (2010) described the flourishing industry of Porn 2.0, as well as the practice of using social networking sites and â€Å"sexting† as means of porn addictions. Access to technology made porn addiction a convenient form of instant pleasure. Porn, as a kind of sex addiction, is similar to other forms of addiction, where it titillates the pleasure centers of the brain. Anderson (2010) talked to Robert Weiss, director of the Sexual Recovery Institute in Los Angeles, who described what happens to the brain while consuming pornography. Watching porn releases dopamine, a neurotransmit ter that activates pleasure centers and blocks pain sources in the brain. Weiss added that masturbation increases dopamine levels and reinforces porn addiction. Porn addiction has numerous psychological and social effects. Anderson (2010) interviewed soldiers, who were fired because of storing child pornography images in their computers or accessing child porn websites. Soldiers also complained of how porn addiction affected their relationships and work performance. They admitted that porn became a way of dealing with their stress. The wives of soldiers addicted to porn expressed distress too because they felt betrayed when they learned of the porn addiction of their spouses. These interviews assert the individual, family, and organizational consequences